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30FlowersInMyStyle Pattern Design Challenge - 2021 Edition

This year, for the third time in a row, many talented artists and designers joined me in this great pattern design challenge!

My heart (and my IG feed!) is now full with flowers and colors.

I have only words of gratitude for all those who joined, shared, liked and commented not only mine but all the beautiful entries from all the talented artists and designers that participated! THANK YOU, THANK YOU, THANK YOU!


The prompts...


Some of the participants...

Here is a selection of participants for you to meet and finally see the face behind the pattern. Let's meet them!

Hannah VanDuinen - Michigan, USA
- Your Instagram Profile
- What did you enjoy the most about the challenge?
So many of the prompts were flowers I've never thought to draw! It really expanded my list of go-to blooms for illustration.
- How was the challenge beneficial to you?
I now have (almost) an entire month's work ready to be repurposed into pattern collections! I saved every element that went into the patterns, so I can rework and recolor for years to come.

Alexandra Douglas - Toronto Ontario Canada
- Your Instagram Profile
- What did you enjoy the most about the challenge?
Lucia's work is so very inspiring to me! I love seeing the structure she and others apply to the same prompt. I found seeds of my style come out in the 2020 challenge and hoped to see my style more fully this year.
- How was the challenge beneficial to you?
Unfortunately I had less time to give it (working 12 hour days as opposed to the lock-down freedom I had in 2020) but I think I still see a bit of bohemian hand drawn/handcrafted and hippie feeling to the texture I give my patterns when I spend 5-8 hours designing and developing them. I now have 450 patterns in my arsenal to try to get licensed. I would say about half of them I would be proud to sell and see out there in the world. Now to find buyers!

Julia Hartsoe - UK
- Your Instagram Profile
- What did you enjoy the most about the challenge?
I enjoyed learning about lots of new flowers and figuring out how to turn them into a fun pattern with my own spin on it. I also loved seeing everyone else’s patterns and interpretations. It’s amazing how many unique ideas we can all come up with based on the same flower!
- How was the challenge beneficial to you?
This challenge was beneficial for me because I didn’t have to decide what to draw- all the flowers were already there and chosen. It also pushed me out of my comfort zone because many of the flowers I would’ve never come across or chosen to draw. Some of them at first felt too tricky for me to do but because I was participating in the challenge it gave me the push to give them a try. Although I don’t love all the patterns I created there are some I’m really happy with that I would’ve created if it weren’t for this challenge!

Christine - Melbourne, Australia
- Your Instagram Profile
- What did you enjoy the most about the challenge?
Discovering new flowers, there were so many that I simply had never heard of before.
- How was the challenge beneficial to you?
I tend to stick to cottage type flowers so drawing tropical and exotic flowers pushed me out of my comfort zone and has helped my skills grow.

Saara Suvela - Helsinki / Finland
- Your Instagram Profile
- What did you enjoy the most about the challenge?
The challenge motivated me to draw a lot and finish those designs in a deadline. Sometimes it takes too much time to finish some art work if you are not satisfied or can't make decisions how to go on on your own. It was great to just draw and see how my own style evolves. You only learn by doing. The general feeling was also good during last month when I had used my artistic creativity so much.
- How was the challenge beneficial to you?
I was surprised how motivated I was. I wanted to finish designs on time no matter what, and no-one else but me was asking for it! I tried to draw with different styles but still my patterns kind of end up looking the same so I started to see what is actually my style.

Hannah - London
- Your Instagram Profile
- What did you enjoy the most about the challenge?
I really liked seeing what all the other talented designers created. It was inspiring and a wonderful way to connect with other designers and artists. I liked seeing the variety of designs created with such different styles.
- How was the challenge beneficial to you?
I enjoyed getting creative with the varied list of prompts curated by Lucia. There were a great range of exotic and pretty flowers, some of which I discovered for the first time! It was fun to be challenged with more unusual plants and florals. I pushed my creativity by exploring different arrangements and colour ways with the prompts.

Liubov - Russia
- Your Instagram Profile
- What did you enjoy the most about the challenge?
Motivation every day to be in stories Lucia, and beautiful flowers
- How was the challenge beneficial to you?
Refresh my Instagram, Spoonflower shop, Created 22 designs, with which are going to create something collection, and continue to fill Instagram, website.

Phuong Lempinen - a Vietnamese designer living in Finland
- Your Instagram Profile
- What did you enjoy the most about the challenge?
The challenge’s prompt was so amazing that I just followed it and make new pattern every day. It was great when I got chance to figure out new flowers which I had never seen or heard before. I also enjoyed artworks from other designers. Seeing how they made their pattern with the same prompt was so interesting.
- How was the challenge beneficial to you?
I planned to open a Spoonflower shop after this challenge. I got 17 new patterns for my future shop. I also had a good time practicing drawing or painting flowers everyday with different kind of flowers. That did help me remember flowers names better. Another benefit from this challenge is I got many new IG friends through this challenge! That’s amazing!

Lindsey Miller
- Your Instagram Profile
- What did you enjoy the most about the challenge?
Learning about the many different flowers I haven’t heard of before.
- How was the challenge beneficial to you?
Allowed me to draw every day without feeling the need to create a new concept or idea. Simply allowed me to improve my skills.

Anh Laanila - Finland
- Your Instagram Profile
- What did you enjoy the most about the challenge?
Thanks to this challenge, I have a chance to find out the unexpected extraordinary beauty of nature, There are a lots of strange flowers I did not know before .
- How was the challenge beneficial to you?
I could have a reason to learn and draw flowers more often

Lauren - Providence, Rhode Island, USA
- Your Instagram Profile
- What did you enjoy the most about the challenge?
Finding out about new flowers and challenging myself to draw the ones I wasn’t confident about.
- How was the challenge beneficial to you?
It helped me practice drawing skills and to improve my pattern layouts!

Lara Emilie Wieser - Switzerland
- Your Instagram Profile
- What did you enjoy the most about the challenge?
I loved the fact it was a common theme but very different flowers to do everyday, so you could create a collection but also patterns very different from one another. The most interesting thing for me was to see and interact with other people taking part, because there were many very inspiring and beautiful patterns
- How was the challenge beneficial to you?
I found it very beneficial to have a common theme for 30 days, because it showed I could be consistent and do a project from start to finish. It is also very motivating to see the improvement from Day 1 to Day 30 (not only visual improvement, but improvements in my workflow and how quick inspiration came)

Petra van der Lem - Netherlands
- Your Instagram Profile
- What did you enjoy the most about the challenge?
I enjoyed 'discovering' new flowers and exploring how to translate them in my style (and into a pattern).
- How was the challenge beneficial to you?
The challenge was beneficial to me because of the constant stream of prompts. Don't overthink too much and just start making. I only participated in one third of the challenge but I love most of the designs created in that time. I have a goal set to create 150-200 new patterns this year and this challenge helped me a lot to reach that goal.

Flor Benassi - Argentina
- Your Instagram Profile
- What did you enjoy the most about the challenge?
Discovering new flowers (and learning a lot of stuff about them), staying out of the comfort zone for a while, and getting to know so many talented artists and designers!
- How was the challenge beneficial to you?
Besides all that listed above...I created almost 15 new patterns in a blink! (Wish I’d have the time for more)

Helen Stubbings Hobart - Tasmania Australia
- Your Instagram Profile
- What did you enjoy the most about the challenge?
An excuse to make patterns everyday - at the top of my daily to do list rather than the bottom
- How was the challenge beneficial to you?
helped me to hone in on my natural style when you have to just fit one in every day. Also gave me confidence in my art, and helped with proof of my abilities.

Martina - Germany
- Your Instagram Profile
 - What did you enjoy the most about the challenge?
I chose to do all my patterns in a diamond shape. Within the 30 days I learned how I can apply the diamond shape to my drawings. It got easier and easier. But most of all I enjoyed to draw prompts about florals I never had heard of.
- How was the challenge beneficial to you?
It got me into a daily drawing practice again and I am a diamond shape pattern pro now ;o)

Aashruti Parikh - India
Your Instagram Profile
What did you enjoy the most about the challenge?
I loved having new and different flowers to create each day and seeing what I could create and how differently everyone depicted the flowers.
How was the challenge beneficial to you?
The challenge helped me get back to creating regularly after a long time. It helped me explore different techniques and instilled a lot a confidence in my art and myself as well!

Saeedeh Gazoran - Iran
Your Instagram Profile
What did you enjoy the most about the challenge?
In this challenge, I got acquainted with beautiful flowers, which was very amazing, which introduced me to attractive color palettes.
And how many different flowers there are that can be inspired to design beautiful and abundant patterns.
How was the challenge beneficial to you?
This challenge was very interesting and useful for me. I came up with new color palettes and many layouts in pattern design that I had not used before.

Nive - India
Your Instagram Profile
What did you enjoy the most about the challenge?
I enjoy illustrating florals and creating floral patterns which usually is the common flowers. But I had the opportunity to learn about exotic flowers in this challenge and that led me to build patterns with a different perspective. I thoroughly enjoyed researching about the prompts and the process of planning the elements, color palette and the layout.
How was the challenge beneficial to you?
Creating patterns consecutively day after day allowed me to identify my artistic style. While I can create patterns in different style, this challenge helped me to identify what I am inclined towards naturally. I have also developed the skill to create patterns which is true to my style within a very limited time.

These were some of my entries...

It's been a challenging BUT oh-so-fun month! It was great meeting them all and see their creations everyday.

I hope you all had as much fun as I did creating and feeling inspired by other women around the world.

Hopefully I can host the challenge again next year! Stay tuned!

Let's stay in touch


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