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Industry Trade Shows for Surface Pattern Designers

After the pandemic, one of my goals was to visit as many different trade shows related to surface pattern design as possible. Over the past two years, 2022 and 2023, I've been fortunate enough to visit many different shows throughout Europe, and there are still many I'd like to visit.

Initially, the intention behind my visit was to see first hand what the show was like, who was attending (because, spoiler: each show is attended by a completely different audience), who was exhibiting, and if it would make sense for me to exhibit there. It was also the perfect way to spot trends, meet new brands, visit some fellow designers who were exhibiting, and also meet up with designer friends to catch up. Plus, I love to travel, so this is the ultimate excuse ;-)

Let's go through the shows I've been to in the past few years and my experiences at the various shows:

heimtextil

Francfort, germany

(visited June '22 and January '23)

This was the first show I visited after the pandemic. They did a special edition in the summer of 2022 (because in January, when the show usually happens, the Covid restrictions were still very high), so it was already different than usual, as people who exhibited and visited the show the years before mentioned. It was a third of what it used to be, and it was still HUGE! The second time, in January 2023, it was even bigger. I was able to meet a lot of designers there, as well as textile studios, see trends and listen to trend seminars, and also check out what the big brands are producing and selling right now.


The textile studio section is also big, but it's still not what it was before the pandemic. There are many different variations: some exhibitors have hand-painted artwork, some have mini-collections, some have one-off designs with a bedding mock-up on their sales sheets. Almost all of them are printed on A2 pages.

Perfect for you to visit if you:
- design for the home décor industry
- Are considering exhibiting as a textile studio or print designer
- are looking for trends for the home decor segment
- are also interested in the technical aspect (there is a whole section dedicated to textile and printing machinery)

Perfect for you to exhibit if you:
- design for the home decor industry
- are ready to sell your designs directly
- already have clients who will be attending the show

Tips:
- wear comfortable shoes and bring water. It's quite hot inside compared to the freezing temperatures in Germany in January. There are special cloakrooms where you can leave your coat or luggage.
- Francfort is a huge fair location, so book your transportation and hotel well in advance.

Tickets / Access:
- from 29€
- you don't need special accreditation

- takes place once a year in January

 

Website

 


pitti bimbo

florence, italy

(visited June '22)

This is a trade show focused on children's fashion and accessories. I had planned 2 days for this one, but it was done in one afternoon. This show is more for boutique owners who want to buy in bulk from the brands. There are trend reports and runway shows. I got to talk to some small brand owners or start-ups about their artwork needs. Some of them work with freelancers, some with textile studios. But it's not really meant for designers to visit. I know they used to allow some artists/designers/print studios to exhibit, but I'm not sure if that's still the case.

Tickets / Access:
- from 15€
- you'll need accreditation that you own a boutique or similar

- takes place twice a year in January and June

 

Website

 


première vision

paris, france

(visited July '22 and July '23)

This one has been on my dream list for a long time and it is also huge and almost overwhelming. It has different sections like: fabrics (mostly for apparel, if not all), trends, manufacturing, leather, textile studios, etc. The booths in the fabric section are quite private and they are actually expecting brands or designers to come and place a huge fabric order. Some of them are very welcoming, but they get a little disappointed when they hear that we are designers; some might think that we are there to copy them, which is not the case. The trend section is really big with color trends, textures and fabrics curated by all the exhibitors. Photography is not allowed (which I unfortunately realized much too late and was terribly embarrassed when the guard came up to me and asked me to stop taking pictures). The designer and studio sections are still not as crowded as they used to be. Mostly because travel is one of the first things to be cut from a company's budget, and also because many now have worldwide access to new prints online. But it was really nice to see familiar faces and chat a bit, of course without covering their booth and knowing when to let potential customers approach them. At this show there are many who show their designs on paper, but most of them show them on printed fabric (silk or satin). There are also hand-painted artworks and vintage fabrics.

Perfect for you to visit if you:
- design for the fashion industry
- are considering exhibiting as a textile studio or print designer
- are looking for fashion trends

Perfect for you to exhibit if you:
- design for the fashion industry
- are ready to sell your designs directly
- already have clients who will be attending the show

Tips:
- French is a real advantage!

Tickets / Access:
- free with registration
- there are free shuttles from the airport to the show and also to the city, but it's located on the outskirts of Paris.

- there are several editions throughout the year

 

Website

 


fabric munich start

munich, germany

(visited January '23)


This show is 100% for the fashion industry. There are fabric suppliers, embellishments, manufacturing supplies, tags, buttons, etc. and services for fashion, apart from some trend forecasting, all geared to the apparel niche. The textile studio section is separate and there are tons and tons of printed fabric swatches to go through. They are there to sell their designs directly. 95% of the designs are for women's wear. Since it's located in a huge fashion showroom area, I was exposed to brands I didn't know about.

Perfect for you to visit if you:
- design for the fashion industry
- are considering exhibiting as a textile studio or print designer
- are looking for fashion trends

Perfect for you to exhibit if you:
- design for the fashion industry
- are ready to sell your designs directly
- already have clients who will be attending the show

Tickets / Access:
- free with registration
- there are free shuttles from the airport to the show, but it's on the outskirts of Munich.

- takes place twice a year, in January and September

 

Website

 



playtime

paris, france

(visited July '23)

This is also like Pitti Bimbo, but bigger and more international in my opinion. They have a great trend seminar given by a trend agency and lots of smaller brands that are growing. They also have 12 spots for illustrators or designers to sell their designs.

Perfect for you to visit if you
- design for the baby and kids niche
- are considering exhibiting as a textile studio or print designer
- looking for fashion trends
- want to know new brands

Perfect for you to exhibit if you:
- design for the kids niche
- are ready to sell your designs directly
- already have clients who will be attending the show

Tips:
- French is a real plus!
- you must apply to be selected to exhibit in the Illustrator's Area.
- the entry fee is lower than other shows.
- they also have a location in New York

Tickets/ Access:
- free with registration, it says "for professionals only" but they didn't ask for any special documentation.
- there are free shuttles from the city, but it's located on the outskirts of Paris.

- takes place twice a year in January and July

 

Website

 


the london textile fair

london, uk

(visited September '23)

As a designer, I would only recommend attending this show if you intend to exhibit or if you are looking for companies to work with in-house. As with most shows, they are there to sell. Otherwise, it's not very spectacular: the trends section is rather small, there are mostly fabric manufacturers selling their fabrics for apparel, and the textile studio section is really small, not even 10 studios.

 

Tickets/ Access:
- free with registration, it says "for professionals only" but they didn't ask for any special documentation.
- takes place twice a year in January and July

 

Website

 


babini fair

hamburg, germany

(visited October '23)

I went to this one because it was just a train ride from where I live. There were some nice brands in my niche (baby and kids), but it wasn't enough. My kids, on the other hand, were happy with all the freebies and samples of kids products I got.

 

Tickets/ Access:
- open to public, from 12€
- takes place once a year in different cities in Germany

 

Website

 


general tips

- Most of the halls are huge! So take the time to go through the map and think about which sections you really want to see, especially Heimtextil.
- The companies are there to sell, so it might not be the best time to approach them with your portfolio: the person you want to talk to might not even be there, but rather a brand representative. Instead, try to strike up a conversation about what the company is like and whether they have an in-house team or work with designers. Be respectful of their time and be friendly if you want to leave them a business card. If you see that their products are a good fit for your artwork, take notes and be sure to mention that you visited their booth at X show when you pitch them.
- Remember that most of these sites list their exhibitors on their website, so feel free to go through the list, first to see if there are any companies you'd like to approach, and second, if you can't go in person, you might as well have their contact information, or even get to know new brands to pitch to.

Now there are a few more I'd like to visit soon, maybe in 2024?

AMBIENTE // PAPERWORLD // CHRISTMASWORLD // CREATIVEWORLD, Francfort, Germany-> Home Décor, Stationery, Gifts, Crafts
MAISON ET OBJET, Paris, France -> Home Décor, Design Objects and Gifts
CBME Istanbul, Turkey -> Maternity, Baby and Kids Fashion, Accessories and Products
FIMI, Valencia, Spain -> Kids Fashion and Accessories
KIND + JUGEND, Cologne, Germany -> Baby and Kids Fashion, Accessories and Products
TOP DRAWER, London, UK -> Home Décor, Design Objects and Gifts
INSIGHTS X, Nürnberg, Germany -> Stationery, School Supplies


Have you visited any of these already? Or are you planning to visit some? Let me know in the comments below!

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